Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Jaguar XKR-S plays out at Goodwood ahead of FoS (Video)

Jaguar XKR-S - playing at Goodwood ahead of the FoS It’s really quite hard to put the new Jaguar XKR-S in a pigeon hole. You see, it’s not really an out and out supercar – and it doesn’t sport the price tag of one either – but it’s more than just a competent GT car; better than ‘just’ a continent-crusher. In fact, as we’ve already noted, it seems to have the measure of the Aston Martin DBS – but at half the price.

McLaren MP4-12C GT3 (& MP4-12C) at Goodwood FoS +video

McLaren MP4-12C GT3 made its debut at the Goodwood FoS We’ve covered just about every car that went up the hillclimb at this year’s Goodwood Festival of Speed. We also managed to send Claire up the hillclimb in the BMW 1M Coupe and let her get up close and personal with the Koenigsegg Agera. So we’ve done the 2011 FoS decent justice.